I am the Principal and Founder of Pappas Advisors where I assist organizations of all sizes in the development and execution of integrated social media marketing and communication programs in support of their goals and objectives. Based on real world experience working with some of the most well-known B2B and B2C brands around, I founded Pappas Advisors on the ideology that purposeful engagement is what matters most, regardless of the tools and technologies leveraged.
I am also a co-founder and Board Member for the Community BackChannel, a group of online community professionals where ideas are shared openly, help is freely given, and supportive, collegial relationships are forged, all in support of advancing the practice of community management.
Prior to Pappas Advisors, I most recently served as the Vice President of Social Media and Integrated Public Relations at AMP Agency, where I led the global practice responsible for development and execution of strategic and measurable integrated marketing, public relations and social media campaigns and initiatives for global Fortune 100 brands. While at AMP, I developed the agency’s offering in the social media and public relations space, as well as the process that was followed to execute and measure success of campaigns and initiatives. I doubled the booked business for the practice in just a year, and had the pleasure of working with a significant number of well-known household brands to increase their market awareness, develop lasting brand advocate relationships and put them ahead of the competition as leaders in their industries.
Prior to joining AMP Agency, I served as an Enterprise 2.0 and social media strategist, evangelist, and community manager at EMC Corporation where I was directly accountable for the enterprise strategy development, planning, and execution of the social media marketing function for this $17B global Fortune 200 organization, developing and executing award-winning social campaigns. During my time at EMC, I developed and drove social media strategy across the entire global organization, identifying opportunities to integrate social media and community into the daily lives of employees, both internally as a team collaboration tool, and externally as a way to engage with customers, partners and prospects.
In this role, I successfully designed, launched, and managed an enterprise 2.0 employee community (built on Jive Software) from inception to a combined contributor and lurker base of over 22,000 employees. Responsible for actively engaging the community, I also developed the tools, tips and best practices available to community members to enrich their community experience. Upon formally assuming ownership of EMC’s social media accounts, I grew their collective audience by nearly 500% and successfully ingrained social media marketing into the core of the organization’s marketing initiatives, making it a component of all product launches, events, enterprise communications and recruiting efforts.
I currently serve on the Board of Directors for The Social Media Club, Boston Chapter. I’m a founding member of The Social Business Council (formerly, 2.0 Adoption Council), The Community Roundtable and Social Media Business Council. I’m also a proud member of Forte Foundation, Women in Technology International and American Marketing Association, Boston Chapter.
On the education front, I have a Bachelor of Arts in English and a Masters in Business Administration with a concentration in Leadership. And I am a proud member of Delta Mu Delta, Delta Epsilon Sigma, Sigma Tau Delta, Kappa Delta Pi, the National Education Association, Social Networking & Media Association (SNAMA), and the Project Management Institute.
When I’m not online (which is incredibly rare), I enjoy reading, writing poetry, and spending time with family and friends. I am always interested in the latest information on social media, online collaboration and networking, and web technologies in general. And I have a strong passion for studying organizational behavior, change, and general organizational dynamics.